Is there a more beautiful word in the English language than “community”? From a Latin word meaning “things shared by many or all,” “community” speaks to our desire and need to connect with others -- and it even sounds nice rolling off the tongue.
One of the Internet’s greatest strengths is its ability to bring together people with similar interests in online communities, whether it’s computer gamers discussing strategy, guitar players trading advice on the latest gear or cancer survivors sharing their experiences and supporting each other.
Online user communities can be a powerful force for businesses too. A wide range of companies, from software giant SAP to motorcycle kingpin Harley-Davidson to tax services provider H&R Block, have built vibrant online communities.
